WWF-Philippines’ New Mobile Game to Raise Funds for a Cause

Words by Ethel Merioles

Remember the Tubbataha Reef incident that happened last month? Just a little background on the World Heritage site located in the Sulu Sea, over 1000 animal species inhabit in the reef, including hawksbill sea turtles, giant trevally (jacks), hammerhead sharks, barracudas, manta rays, palm-sized Moorish idols, napoleon wrasse, parrotfish, and moray eels. Whale sharks and tiger sharks have reportedly been seen in the large coral sanctuary, as well.

The Tubbataha Reef is just one of six marine priority conservation areas that WWF-Philippines are helping, and this time, in an effort to raise funds for a cause, the independent conservation organization released a cool mobile game in February this year.

As part of WWF-Philippines’ fund raising campaign to save marine animals from pollutants and unsustainable fishing practices, a Filipino app development company known as AppLabs Digital Studios designed and developed a time-pressure puzzle game. The game is primarily meant to provide hours of entertainment to any user and at the same time donate to WWF-Philippines’ marine conservation programs. A dollar can go a long way, especially if it means saving the rich marine biodiversity of the Philippines, including, of course, the world-renowned Tubbataha Reef.

The app, dubbed EnviroPop, is currently available for download at the Apple App Store, and will reach the Android market very soon. Sales from the app will go straight to WWF-Philippines’marine conservation programs to help conserve our biodiversity and mitigate the impact of human footprint on our environment. With this app, people will learn more about our environment and essentially save the Philippine seas!

Interested iOS users may try the app for free (Download link: http://goo.gl/kwUKU) or purchase the full version for $0.99 (http://goo.gl/Qec9I). The Android version is scheduled to be released early this year.